• Over 6% of the population follows the Atkins® Nutrional Approach (up 68% vs. YAG).*

• 80 million people are open to the Atkins ® Nutrional Approach.*

• Atkins® is the growth engine, driving over half of the controlled card category.**
 

• In a 6 month study, Atkins® proved to be more effective for weight loss than low-fat diets, and actually lowered risk factors for heart disease (Triglyceride levels dropped 42% among Atkins® followers).***

• 86% of people on Atkins® correctly describe it as a lifestyle for improving health vs. just a diet.*

• Availability of Atkins® products in vending and impulse locations will provide even more convience for Atkins® consures.